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Trademarks can be used to support the main marketing buy email database activity, but should also feature in information provided to tourists, signage and items for sale. tour operators . Tour operators can also be used to promote accommodation in rural destinations. For newly established accommodation venues, tour operators offer the advantage of knowing the tourism market. Rural tourism destinations can be included in buy email database itineraries whose main product is something else. Direct Marketing – Internet . A growing number of rural tourism destinations are adopting a direct marketing policy to market their products. In this respect, the Internet is an ideal instrument to promote rural tourism products. Cooperative Marketing . Given the high costs of marketing and the need to offer the client a wide range of accommodation places that include activities, a cooperative marketing strategy for rural tourism appears profitable.
The local tourism organization could be in charge of directing the buy email database activities of this cooperative marketing on behalf of its members. Cross-Border Initiatives . Rural tourism destinations abutting borders are well placed to take part in cross-border initiatives, which could be based on mutual cooperation, training or marketing. It is especially important where a geographic or ethnographic region is divided by a political border. From the consumer's perspective, a rural tourism offer that combines a holiday in two different countries is extremely attractive. Conventional buy email database channels and methods : brochures, catalogues, national and international fairs. The "word of mouth" phenomenon by which the satisfied tourist returns and speaks positively of his experience. Training and education for rural tourism Training and education are essential for rural tourism, particularly in the critical initial phase . Training and education need to be provided at the following levels: Training aimed at local managers .
There is a need to provide training for people in managerial buy email database positions at the local level (eg in administration, product development and marketing). By acquiring the appropriate skills and knowledge, these people will in turn be able to train others on a practical level. Training aimed at providers of rural tourism products . Providers of rural tourism products or operators need training on the following topics: Customer service ¾ Language skills Product standards Understand the needs of business partners Product Knowledge Marketing basics Business Administration Internet Training for officials . Many officials working in the state or municipal sector are unaware of the potential benefits buy email database of tourism, so training and education programs also need to be offered to this key group. Inclusion of contents related to rural tourism in the curricula of training and education institutes. Investment and financing of rural tourism Although rural tourism is essentially an activity of the private sector and small businesses in particular, there is a need to invest in the industry at various levels to boost tourism and ensure a quality and enjoyable experience for visitors. Rural tourism requires not only financial investments, but also a considerable investment in human resources in terms of time and energy. The main players in terms of investment and financing are the following: private sector .